Marketing Promotional Item
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Canadian Association of Promotional Marketing Agencies - The Canadian Association of Promotional Marketing Agencies (CAPMA) is a collection of promotional agencies that joined forces "to accelerate the growth of the industry".
Promotional item - A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest in, or sales of, a product. These items are also referred to by the slang terms schwag and tchotchke.
Decoy effect - In marketing, the decoy effect (also called the asymmetric dominance effect) is used to describe the phenomenon of greater consumer preference for an item in a two-item choice set caused by the addition to the choice set of a third item that is asymmetrically dominated. An asymmetrically dominated item is in one way better than one of the items, but in no way better than the other item.
PROMO! Awards - Established to promote the Canadian Association of Promotional Marketing Agencies (CAPMA), the PROMO! Awards were created to honour the best in promotional marketing.
marketingpromotionalitem
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