Interactive Marketing Media

The One to One Future: Building Relationships One Customer at a Time by Don Peppers,

"The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised interactive marketing media and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, interactive marketing media and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. "The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers interactive marketing media and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers interactive marketing media and prospects who are the most loyal interactive marketing media and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, interactive marketing media and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, interactive marketing media and Nissan Canada, interactive marketing media and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniturestores.
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Interactive TV Production by Mark Gawlinski,

Interactive Television Production is essential reading for all broadcasting interactive marketing media and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students interactive marketing media and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes interactive marketing media and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge interactive marketing media and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite interactive marketing media and terrestrial) interactive marketing media and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV interactive marketing media and the latest work on usability interactive marketing media and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions interactive marketing media and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book. * Assumes no technical background but covers the subject comprehensively - a quick-start guide to the technology interactive marketing media and processes of iTV * Shows how to design for target audiences interactive marketing media and implement usability research * View best practice from real world case studies of leading iTV companies worldwide.
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Interactive media - Interactive media refers to media of communication that allow for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication.

StudioIMC - Studio IMC (Interactive Multimedia Culture) is a New York City -based firm that was started at Yale in 2001 and incorporated in 2004. Studio IMC describes itself as "a cutting-edge new media design firm and artist management studio specializing in the development of immersive environments, interactive displays, social software, and wireless/mobile marketing technologies for use in arts, entertainment, retail, and marketing".

Australian Interactive Media Association - The Australian Interactive Media Industry Association or AIMIA is the peak Australian body representing representing the Interactive Media and Digital Content sectors in Australia.

Interactive Media Player - iMP (Integrated Media Player; also referred to as "Interactive Media Player") is a computer program being developed by the BBC to replace and extend its existing RealPlayer-based "Radio Player" and other streamed content. The program, which has been under development since 2003, incorporates a media player, electronic programme guide (EPG) and specially designed download client, and will allow the download of both TV and radio content by UK-based Internet users, for use up to 7 days after broadcast.

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